So I was reading a case study on MICA's new logo and I came across something that seemed pretty interesting and relevant to what we're doing. Heres a bit from the Pentagram's (the firm that designed the logo) website:
"“MICA is a great art school with a rich history and an exciting future,” says Miller. “Our new identity reflects the patina of that history with solid historical letterforms that are played off against a modern linear framework. This mix of old and new is a direct reference to the school’s two major buildings, the Main Building and the Brown Center—one very new and one very old—that ‘talk’ to each other across the main street of the campus.” In fact, it was the rhythmic lines of the Main Building’s Beaux-Art facade that inspired the rules that separate the letters of the new mark, while the last, angled rule references the slanted glass prows of the contemporary Brown Center. Campus buildings also inspired the colors used in the new identity: oxidized green of the historic copper railings and architectural details, and brown and slate, the colors of the buildings’ stone and brick."
Interesting how color really does define things...
heres a link to the whole article if you want to read it: http://blog.pentagram.com/2007/04/new-work-mica.php
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